Case Study 1
MICA MARKETING CREATES CUSTOMER LOYALTY PROGRAM FOR UTILITY INDUSTRY, INCREASING CUSTOMER ENGAGEMENT, REFERRALS, AND SERVICE RETENTION
The Challenge
A leading energy provider needed a way to stand out in the competition deregulated electricity market. They wanted to create a customer loyalty program that could increase monthly retention and referrals. They hoped that an engaging customer retention program would help them stand out from several other major electricity companies competing in the same space with other types of retention models.
The Solution
MICA helped create a customer loyalty program that promoted interactions on a regular basis. Customers were prompted to complete various activities such as paying their bills, giving out referrals, playing games, and other activities for points. These points could be used to get gift cards, collect energy-efficient items, or enter sweepstakes. MICA kept the program current, providing new games, challenges, and other incentives to keep customers engaged and interested in the program.
The Result
The clear success of this program has prompted the company to expand it internationally
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