MiCa Marketing Expands Membership Acquisition 200%
Consumer Catalog Company Sees Millions From Incremental Revenue GenerationThe Challenge
A large consumer catalog company requested the development and execution of a spa and wellness membership program targeted to one of its portfolio titles. The audience consisted of 10 million annual catalog purchasers.
The Solution
The development and creation of a loyalty solution that offers special members-only access to health and fitness savings as well as automatic retention rewards that are redeemable at over nine thousand spa and wellness centers throughout the US. The program also includes monthly newsletters that focus on spa and wellness specials as well as relevant and engaging consumer content.
The Result
By offering a highly-synergistic program to a targeted segment of their catalog portfolio, our client realized a 200% increase in member acquisitions. As a result, the membership program has been expanded to other segments of the catalog portfolio generating millions of dollars in incremental revenue.