MiCa Guides International Travel Company to New Customer Incentive Program
Program Expands Due After Achieving 30% Savings in Acquisition CostsThe Challenge
A leading international travel company needed to replace its highly successful consumer incentive program because of cost containment. The goal was to offer equally appealing incentives while maintaining travel conversion rates and reducing overall acquisition costs.
The Solution
The development and creation of a consumer incentive platform that secured highly-relevant premiums for travel acquisitions at equal or better conversion rates. The platform offers a diverse mix of incentives targeting specific demographic groups and utilizing user experiences both digitally and via physical fulfillment.
The Result
By offering a creative mix of incentives targeted to their end-users, our client realized a 30% acquisition savings. As a result, the program is being expanded to their engagement and retention channels.